Marketing Executive FMGC

Full Time 8 months ago

Employment Information

Key Responsibilities

  • Develop and execute marketing strategies to promote notebooks and stationery products in assigned territories
  • Appoint, manage, and coordinate with distributors, wholesalers, and retailers
  • Conduct regular market visits to ensure product availability and visibility
  • Plan and implement promotional activities, schemes, and product launches
  • Monitor competitor activities and provide market feedback to management
  • Achieve monthly and quarterly sales & marketing targets
  • Coordinate with sales, production, and logistics teams for smooth order execution
  • Ensure branding compliance at retail outlets (posters, banners, shelf displays)

Key Skills & Requirements

  • Graduate/MBA in Marketing preferred
  • Experience in FMCG / Stationery / Notebook industry is an advantage
  • Strong communication and negotiation skills
  • Good knowledge of local markets and retail distribution
  • Ability to work independently and meet targets
  • Willingness to travel extensively
  • Two-wheeler with valid license preferred

Key Performance Indicators (KPIs)

  • Distributor & retailer network expansion
  • Monthly sales growth and target achievement
  • Market coverage and outlet penetration
  • Promotional execution and brand visibility
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