Marketing Head

🧾 Job Overview

We are seeking a dynamic and result-oriented Marketing Head to lead our admissions growth, branding initiatives, and marketing team operations. The ideal candidate must have strong experience in education/skill institute marketing, local market knowledge, and the ability to drive admissions through both digital and offline strategies.

🎯 Key Responsibilities

• Develop and execute monthly & quarterly marketing strategies to increase admissions.

• Achieve assigned student enrollment and revenue targets.

• Plan and manage digital marketing campaigns (Social Media, Google Ads, SEO).

• Lead field marketing activities including school/college visits, seminars, and mobilization drives.

• Build partnerships with schools, colleges, NGOs, and local organizations.

• Monitor lead generation, follow-ups, and conversion ratios.

• Manage and train marketing executives and mobilizers.

• Oversee branding, promotions, and local advertising campaigns.

• Maintain marketing budget and track ROI.

📊 Key Performance Indicators (KPIs)

• Monthly admission target achievement

• Revenue growth

• Cost per admission

• Lead conversion ratio

• Number of seminars/field visits conducted

• Digital campaign performance & ROI

✅ Required Skills

• Strong leadership & team management skills

• Proven track record in admission marketing

• Knowledge of digital & offline marketing strategies

• Excellent communication & negotiation skills

• Target-driven & result-oriented mindset

• Local network in Hoshiarpur & nearby districts preferred

🌟 Why Join Us?

• Leadership role with growth opportunities

• Attractive incentive structure

• Opportunity to build and lead a strong marketing team

• Work in a fast-growing skill development institute